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Market GoGo is no longer assisting with
RFP Services as a core business
Following our own best advice, we are
narrowing our scope of services, and so, Market GoGo has phased out
services related to RFP Creation, Management, and Responses.
However ... please read
through the remainder of this page. You may find some interesting
information.
"Now that would be a GREAT project"
Have you ever found yourself reading
through a Request for Proposal and realized that you really want to win
the business, but you have no idea how to even start a reponse that
will get you in the door? Market GoGo's RFP Response Creation service is
for you!
An RFP Response - hard-core
B2B Marketing
Crafting a great RFP response is a
matter of putting your best foot forward on Business to Business (B2B) marketing or pre-sales, and telling
your story about why you are the best company to solve your (next)
customer's problems.
The RFP response you put together with
Market GoGo will represent you and the work you can do. It will
describe how you will perform the work to the RFP Issuer's satisfaction,
and provide a clear vision of their future after you have completed
delivery. Of course, the RFP response will also answer all of the questions
that your (next) customer is asking, and will follow all the rules of
the process.
RFP
Response process
Market GoGo's process for helping you
craft a great RFP Response is a team approach. You will be highly
involved in the creation of the RFP Response - providing your expertise in
your company and your solution. In that light, Market GoGo will
provide RFP Response Project Management and "Ghost Writing"
services. The end-product - the RFP Response - will really be your
work, and will have a firm goal off getting you to the next step
in the purchasing cycle with the RFP Issuer. Market GoGo's RFP Response process
is typically:
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Read the RFP cover
to cover
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Fully understand the rules of the
RFP process
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Work with
you to set out a workplan and responsibilities to create and deliver the
RFP response
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Respond to the
RFP issuer and schedule time as necessary to meet with them with your
sales team
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Research the prospect who issued the RFP, and the solutions they
are seeking
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Understand you, your brand, and
your capabilities
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Pitch and mutually agree to a "story-line" for the
RFP response
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Collect existing collateral that will contribute to the
RFP response
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Craft the story
with you
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Assign questions that require responses (to your team and
Market GoGo)
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Draft answers
and diagrams
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Compose the answers in a
consistent tone
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Create artefacts like images
and diagrams
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Organize the
response document
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Ensure proof-reading by your team and
Market GoGo
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Maintain contact with the RFP
Issuer throughout the RFP Response creation process - asking questions of the RFP Issuer
to ensure that your RFP Response will reflect the spirit and intent of
their questions.
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Sign-off the final
RFP Response
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Create cover letters, etc. and have you
sign them
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Print or otherwise deliver the RFP response, and ensure delivery
is accepted.
Contact Market GoGo for help responding to an RFP.
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Market GoGo 